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GapMaps GIS Data by Azira | Global Mobile Location Data | Current and Historical | Privacy Compliant (Copy)

GapMaps GIS Data by Azira provides actionable insights on consumer travel patterns at a global scale empowering Marketing and Operational Leaders to confidently reach, understand, and market to highly targeted audiences and optimize their business results.

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Polygon Id Hashed Ubermedia Id Common Daytime Lat Common Daytime Long First Visit Timestamp Common Daytime Country Common Daytime Census Common Daytime Micro Common Daytime Municipality Common Daytime Admin Common Daytime Province Common Daytime Postal1 Common Daytime Postal2 Common Daytime Custom1 Common Daytime Custom2 Common Daytime Distance Mi Visits First Visit Date First Visit Time First Visit Day of Week
User Drawn Polygon e9ffffe2865bba2642284fd17c9cc9691fd4a78f 20.614625 -100.489143 1718234009 MEX Queretaro 887.517286 2 2024-06-12 18:13:29 Wed
User Drawn Polygon 17304cf6e9798889de55e26a325eb5e0df2cd71e 25.718666 -100.286065 1714594795 MEX 1904600011661 San Nicolas de los Garza 914.959800 1 2024-05-01 15:19:55 Wed
User Drawn Polygon a7f2c780ffd28cdeb416bc6222021330fefe6b3b 20.204069 -87.459008 1717197612 MEX 2300900010350 Tulum 77.130039 1 2024-05-31 18:20:12 Fri
User Drawn Polygon 821dc2528e4d77a24c1fce0d745ba11d3a288ab6 19.479585 -99.263776 1713484648 MEX 1505700011370 Naucalpan de Juarez 818.510620 1 2024-04-18 18:57:28 Thu
User Drawn Polygon 1f227a580151e9eff0638836e87749ad33d160d0 22.140770 -100.905467 1718129027 MEX 2402800013675 San Luis Potosi 911.778364 2 2024-06-11 13:03:47 Tue
User Drawn Polygon 3b3d5612fb2fbab62645b743cefabab8da7a0d1f 21.109826 -86.852162 1719931351 MEX 2300500013943 Benito Juarez 5.680832 1 2024-07-02 09:42:31 Tue
User Drawn Polygon 3e691d44164f91070862ef39296f3d541de66052 19.528001 -99.227066 1716838557 MEX 1510400010533 Tlalnepantla de Baz 815.574136 1 2024-05-27 14:35:57 Mon
User Drawn Polygon 18a90581e8e0bf7359d820f9848a8d197ab1fd25 19.510402 -99.028394 1718556723 MEX 1503300013197 Ecatepec de Morelos 803.025880 1 2024-06-16 11:52:03 Sun
User Drawn Polygon 6f7399245f435ae2033d8a31c9e3b205cd4eb804 21.176553 -86.814841 1714951913 MEX 2300500010794 Benito Juarez 5.650793 1 2024-05-05 18:31:53 Sun
User Drawn Polygon 12f680624ab6a016a82551a6063d337ebf7aca79 18.614508 -90.743148 1720392374 MEX 0400900010466 Escarcega 311.103232 1 2024-07-07 17:46:14 Sun

Description

GapMaps GIS Data by Azira uses location data on mobile phones sourced by Azira which is collected from smartphone apps when the users have given their permission to track their location. It can shed light on consumer visitation patterns (“where from” and “where to”), frequency of visits, profiles of consumers and much more. Businesses can utilise GIS data to answer key questions including: - What is the demographic profile of customers visiting my locations? - What is my primary catchment? And where within that catchment do most of my customers travel from to reach my locations? - What points of interest drive customers to my locations (ie. work, shopping, recreation, hotel or education facilities that are in the area) ? - How far do customers travel to visit my locations? - Where are the potential gaps in my store network for new developments? - What is the sales impact on an existing store if a new store is opened nearby? - Is my marketing strategy targeted to the right audience? - Where are my competitor's customers coming from? Mobile Location data provides a range of benefits that make it a valuable GIS Data source for location intelligence services including: - Real-time - Low-cost at high scale - Accurate - Flexible - Non-proprietary - Empirical Azira have created robust screening methods to evaluate the quality of Mobile location data collected from multiple sources to ensure that their data lake contains only the highest-quality mobile location data. This includes partnering with trusted location SDK providers that get proper end user consent to track their location when they download an application, can detect device movement/visits and use GPS to determine location co-ordinates. Data received from partners is put through Azira's data quality algorithm discarding data points that receive a low quality score. Use cases in Europe will be considered on a case to case basis.

Country Coverage

(154 countries)
Africa (53)
Asia (49)
Australia (24)
Europe (1)
North America (13)
South America (14)

Data Categories

  • Location Data
  • Mobile Location Data
  • GIS Data
  • Mobility Data
  • Advertising Data

Pricing

Pricing available upon request
One-off purchase
Available
Monthly License
Not available
Yearly License
Available
Usage-based
Available

Volumes

countries
200
million MAUs globally
641
billion GPS pings
505

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