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GapMaps Global GIS Data | Asia & MENA | 150m x 150m Grids| Current Demographics & Point of Interest (POI) Data

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent GIS data at 150m grid levels across Asia and MENA. Understand who lives in a catchment, where they work and their spending potential.

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area_id p2023 p_06 p_7_ p_sc p_st p_s_ p_lit p_ill mainwork_p mgwk_0_3_p mgwk_3_6_p non_work_p main_cl_p main_al_p main_hh_p main_ot_p
3983148 234 25 206 50 4 177 160 67 19 3 15 130 9 15 6 48
3983197 461 49 408 98 8 351 317 134 38 6 31 256 18 30 12 95
3983198 687 71 610 118 1 562 513 158 22 4 18 417 6 7 16 201
3983241 1153 124 1019 247 21 875 793 335 95 16 78 642 45 75 30 239
3983242 512 55 452 109 9 389 352 148 42 7 34 285 20 33 13 106
3983258 212 22 188 45 3 162 146 61 17 3 14 118 8 13 5 44
3983259 112 12 98 23 2 85 76 32 9 1 7 62 4 7 2 23
3983262 412 44 364 88 7 313 283 119 34 6 28 229 16 26 10 85
3983263 37 3 33 7 0 29 25 10 3 0 2 20 1 2 0 7
3983264 677 67 556 134 11 478 432 182 52 9 42 350 24 41 16 130

Description

Sourcing accurate and up-to-date GIS data across Asia and MENA has historically been difficult for retail brands looking to expand their store networks in these regions. Either the data does not exist or it isn't readily accessible or updated regularly. GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and globally consistent GIS data across Asia and MENA at 150m x 150m grid levels in major cities and 1km grids outside of major cities. With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to: - Better understand your customers - Identify optimal locations to expand your retail footprint - Define sales territories for franchisees - Run targeted marketing campaigns. GapMaps GIS data for Asia and MENA can be utilized in any GIS platform and includes the latest Demographic estimates (updated annually) including: 1. Population (how many people live in your local catchment) 2. Census Demographics (who lives within your local catchment) 3. Worker population (how many people work within your local catchment) 4. Consuming Class and Premium Consuming Class (who can can afford to buy goods & services beyond their basic needs and /or shop at premium retailers) 5. Retail Spending (Food & Beverage, Grocery, Apparel, Other). How much are consumers spending on retail goods and services by category. GapMaps GIS Data also includes Point-Of-Interest (POI) Data updated monthly across a range of categories including Fast Food, Cafe, Health & Fitness and Supermarket/ Grocery Primary Use Cases for GapMaps GIS Data: 1. Retail Site Selection - identify optimal locations for future expansion and benchmark performance across existing locations. 2. Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential 3. Analyse your trade areas at a granular 150m x 150m grid levels using all the key metrics 4. Target Marketing: Develop effective marketing strategies to acquire more customers. 5. Integrate GapMaps GIS data with your existing GIS or BI platform to generate powerful visualizations.

Country Coverage

(6 countries)
Asia (6)

Data Categories

  • Demographic Data
  • Map Data
  • GIS Data
  • Geodemographic Data
  • Spending Data

Pricing

Pricing available upon request
One-off purchase
Not available
Monthly License
Not available
Yearly License
Available
Usage-based
Not available

Volumes

Small Area regions assessed in India
3.7M
Small Area Regions assessed in Singapore
46K
Small Area Regions Assessed in Saudi Arabia
3.5M
Small Area Regions Assessed in Indonesia
1.49M

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