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Demographic Data | Australia | Latest Estimates and Projections To Make Informed Business Decisions | GIS Data | Map Data

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and granular demographic datasets at small area grid levels across Australia. Understand who lives in a catchment and where they work to optimise location decisions.

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area_id p2011 p2012 p2013 p2014 p2015 p2016 p2017 p2018 p2019 p2020 p2021 p2022 b1 b2 s1 gena genz geny genx boomers interwar g010045 g010048 g010051 b259 b262 b265 b268 b271 b277 b280 b283 b286 b289 b295 b298 b301 b304 b307 b313 b316 b319 b322 b325 b331 b334 b337 b340 b343 b349 b352 b355 b358 b361 b367 b370 b373 b376 b379 b385 b388 b391 b394 b397 b403 b406 b409 b412 b415 b421 b424 b427 b430 b433 b439 b442 b445 b448 b451 b457 b460 b463 b466 b469 b475 b478 b481 b484 b487 b493 b496 b499 b502 b505 b511 b514 b517 b520 b523 b529 b532 b535 b538 b541 b547 b550 b553 b556 b559 b274 b292 b310 b328 b346 b364 b382 b400 b418 b436 b454 b472 b490 b508 b526 b544 b547 b550 b553 b556 b559 b247 b248 b249 b250 b251 b252 b253 b254 b255 a0t4 a5t11 a12t17 a18t40 a40 a50 a60 a70 b7525 b7526 b7527 b7528 b7529 b7530 b7531 b7532 b7533 g220001 g220002 g220003 g220004 g220005 g620001 g620013 g620016 g620002 g620014 g620017 g620003 g620004 g620005 g620006 g620007 g620008 g620009 g620010 g620011 g620012 g620015 g620018 g620019 g620020 g620021 b617 b618 b619 b620 b621 b677 b678 b679 b680 b681 b737 b738 b739 b740 b741 b859 b860 b861 baus buk bnz bnwe bsee bmena bnea bsea bsca bam bother p2021a05 p2021a611 p2021a1217 p2021a1824 p2021a2534 p2021a3544 p2021a4554 p2021a5564 p2021a6574 p2021a7584 p2021a85 p2021m05 p2021m611 p2021m1217 p2021m1824 p2021m2534 p2021m3544 p2021m4554 p2021m5564 p2021m6574 p2021m7584 p2021m85 p2021f05 p2021f611 p2021f1217 p2021f1824 p2021f2534 p2021f3544 p2021f4554 p2021f5564 p2021f6574 p2021f7584 p2021f85
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Description

GapMaps uses known population data combined with billions of mobile device location points to provide highly accurate and granular demographic datasets across Australia. With this information, retail brands can get a detailed understanding of who lives in a catchment and where they work so they can: - Better understand their customers - Identify optimal locations to expand their retail footprint - Define sales territories for franchisees - Run targeted marketing campaigns. Premium demographics data for Australia includes: 1. Population estimates - SA1 Level 2. Historic Population (2011- 2022) - SA1 Level 3. 2021 Census Metrics including Age, Income, Occupation, Place of Birth, Students, Household Size, Dwelling Tenure, Dwelling Structure, Family Composition, No. Motor Vehicles, Monthly Mortgage, Weekly Rental, Number of Bedrooms, SEIFA, Motor Vehicle Census. SA1 Level 4. Projected population (2022-2031) - SA2 Level 5. Age Projections (2023 - 2036)- SA2 Level 6. Worker population - SA2 Level 7. Count of Businesses - SA2 Level Primary Use Cases for GapMaps Demographic Data: 1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery) - Customer Profiling: get a detailed understanding of the demographic profile of your customers and where to find more of them. - Analyse your catchment areas at a granular grid levels using all the key metrics - Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations. - Target Marketing: Develop effective marketing strategies to acquire more customers. - Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations. 2. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O) - Tenant Recruitment - Target Marketing - Market Potential / Gap Analysis 3. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens) - Customer Profiling - Target Marketing - Market Share Analysis

Country Coverage

(1 country)
Australia (1)

Data Categories

  • Demographic Data
  • Map Data
  • GIS Data
  • Consumer Spending Data
  • Geodemographic Data

Pricing

Pricing available upon request
One-off purchase
Not available
Monthly License
Not available
Yearly License
Available
Usage-based
Not available

Volumes

year population and age projections
10
year historic population
10

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