Demographic Data | Saudi Arabia | Latest Estimates on Population, Consuming Class, Retail Spend | GIS Data | Map Data

This dataset includes Premium Demographic Data for Saudi Arabia which utilizes official population data along with other trusted data sources as as mobile device visitation data and satellite imagery to provide accurate and granular demographic insights updated annually. The subscription grants you access to our entire Saudi Arabia Demographic Data database so you don’t need to source or build these datasets on a project-by-project basis and can be easily integrated into existing GIS or BI platforms to generate powerful location or target marketing insights. Data has been assessed by data experts for over 3.5 million small area regions and broken down into approximately 100m grids for major cities and 1km grids elsewhere. The database includes the latest estimates on resident and worker populations, consuming class breakdown (ie. households able to afford goods & services beyond their basic needs), census metrics such as total population by age by sex, dwelling types and annual retail spending across various categories including food & beverage, food & groceries, apparel, other (non-food) and total retail With this information, brands can get a detailed understanding of who lives in a catchment, where they work and their spending potential which allows you to: - Better understand your customers - Identify optimal locations to expand your retail footprint - Define sales territories for franchisees - Run targeted marketing campaigns. Primary Use Cases for GapMaps Demographic Data: 1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery) - Customer Profiling: get a detailed understanding of the demographic profile of your customers, where they work and their spending potential - Analyse your trade areas at a granular 100m grid levels using all the key metrics - Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations. - Target Marketing: Develop effective marketing strategies to acquire more customers. - Integrate GapMaps demographic data with your existing GIS or BI platform to generate powerful visualizations. 2. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O) - Tenant Recruitment - Target Marketing - Market Potential / Gap Analysis 3. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens) - Customer Profiling - Target Marketing - Market Share Analysis